FROM
CNA MAG article Oct 2003
Pg 20: Mag Time Frames is one company attracting attention
for its innovative product that has both crafting and scrapbooking
applications. Each kit comes with all the hardware to create
a one-of-a-kind frame. The crafter supplies the embellishments and
photos. What’s unique is that photos are held to the frame
via magnets, so you can change and rotate your photo often. Mag Time Frames creator and owner Sandra Kay explains, “The idea was born from laziness. I was looking
for an easier way to keep my casual pictures current. When I happened
across a mass manufactured magnetic frame, I appreciated the benefit
of being able to pop pictures in and out, but I was not at all attracted
to the look of the frame.” What resulted is a patent pending do-it-yourself
kit for $14.99 suggested retail that retailers love because it sells
lots of craft materials like paper, stickers, beads, patches, ribbon
and much more. The kit plus the crafter’s materials means
a 20-minute project for under $20 that can be enjoyed every day.
Kay says that retailers can best sell Mag Time Frame Kits
through merchandising with inspiring finished samples and through
classes. Kay sees the movement toward craft/framing as a
solution to sales stagnation. Kay says there are an infinite selection
of papers, stickers, embellishments and tools, but a very finite
selection of surfaces for application. “I’ve encountered
countless scrapbook dropouts who express two primary reasons for
struggling with their hobby: cost and time. The dropouts actually
then become an exciting new customer opportunity for retailers.
Scrapbooks pulled them in, whetted their appetites. The smart retailer
moves them to new products.” |